How to prepare?

The Piwik Certified Professional (PCP) program provides users of Piwik with the opportunity to certify themselves and receive proof of their knowledge regarding Piwik. This exam guide has been created to help prepare users of Piwik for the certification exam. This guide, while designed to describe the exam in detail and provide as much information as possible, is not meant to be the sole means of exam preparation. Hands-on experience with the Piwik digital analytics tool is also a critical element in preparing to pass the certification exam.

PCP – Digital Analytics overview

The PCP program was created for individuals who are actively seeking for accreditation regarding the Piwik web analytics software. By earning the PCP – Digital Analytics credential, you prove you understand what it takes to identify, analyze, and present data to become a valuable part of a data-driven organization. You know how to translate business requirements into Key Performance Indicators (KPIs), as well as interpret reports and communicate results. By obtaining and maintaining the PCP – Digital Analytics credential you will have a proof of knowledge regarding Piwik that holds a lifetime value. Becoming a Piwik Certified Professional can help you differentiate yourself in today’s competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.

Exam description

55 multiple-choice questions, covering a range of topics listed below. The certification exam has a time limit of 60 minutes, and includes a timer to mark the remaining time. No hard-copy or online materials may be referenced during the exam. There are no prerequisites for taking this certification exam. The exam fee is 50.00 USD.

Exam scoring

The certification consists of achieving the minimum passing score, which is 80% (44 correct answers), on a multiple choice exam. Once you passed the exam you will be able to download your personal certificate directly within the test environment.

Accreditation & Validation

The PCP – Digital Analytics certification is officially accredited by Piwik. An earned certificate will be valid for 18 months. A certification could be maintained by retaking the exam before 18 months expire after the last time taking the certification exam.

Scheduling exams

As soon as the purchase of a certification has been completed it is possible to take the exam. Individuals should determine for themselves if they are ready to take the exam.

Exam concepts & preparation

The PCP – Digital Analytics  exam audience have at least one year of experience with Piwik and have read and studied the official Piwik User Guide.

Exam topics include:

Digital Analytics in general

Role of the Analyst

  • Demonstrate the ability to identify analysis opportunities
  • Understand the difference between reporting and analysis
  • Understand analysis approaches
  • Demonstrate how to generate action from analysis
  • Analyze your performance as an analyst

Questions on this topic should be possible to answer based on work experience for i.e. as a Web Analyst. Still, below you will find some example readings to learn more about this topic:

Digital Measurement

  • Identify enterprise goals
  • Identify digital goals
  • Understand digital initiatives
  • Understand the importance of monetization
  • Map KPIs to goals
  • Demonstrate knowledge of macro and micro conversions
  • Demonstrate understanding of measurement for different verticals

Questions on this topic should be possible to answer based on work experience for i.e. as a Web Analyst. Still, below you will find some example readings to learn more about this topic:

Reporting, Analysis, Insight, and Actions

  • Add insight to reports, build segments and use reports
  • Explain and demonstrate understanding of analysis principles for different verticals
  • Demonstrate understanding of different kinds of analysis
  • Identify differences between quantitative and qualitative data

Questions on this topic should be possible to answer based on work experience for i.e. as a Web Analyst. Still, below you will find some example readings to learn more about this topic:

Piwik User Guide

Each topic below refers to the topics of the official Piwik User Guide.

  • A Tour of Piwik
  • Event Tracking
  • Track Goals and Measure Conversions
  • Content Tracking
  • Ecommerce Analytics
  • Row Evolution – View and compare historical data
  • Segmentation – Compare segments of visitors
  • Visitors Maps – World, region, city
  • Real Time Visitor World Map
  • Real Time Analytics
  • The Visitor Profile
  • Site speed and Page speed
  • Site Search Tracking and Reporting
  • Transitions – Analyze the previous and following actions of your visitors for each page
  • Page Overlay – Visitors Click Map
  • Custom Variables Analytics
  • Custom Dimensions
  • User ID
  • Annotating your data
  • Tracking Campaigns – Analytics Piwik
  • URL Builder – Marketing Campaign Tracking

Note: the Piwik software is constantly being updated with new functionalities and features. When preparing and taking the PCP – Digital Analytics  exam, please remember that the official Piwik User Guide is always leading.

Exam preparation checklist

  • I have approximately one year of experience with the web analytics tool Piwik.
  • I have read and studied the topics listed in the official User Guide of Piwik.
  • I have read and studied the topics listed in this exam guide.

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